As the world continues to become more technologically advanced, brick-and-mortar stores around the find themselves closing their doors permanently. According to analysts at UBS, a staggering 50,000 retail stores in the U.S. are expected to close over the next 5 years. This is largely linked to the exponential growth and popularity of online shopping. E-commerce sales in the U.S. alone accounted for $285.2 billion dollars in the third quarter of 2023, and these figures are expected to rise in the years to come.
ASTA-USA Translation Services, Inc. advises those in the e-commerce industry to look beyond the English-speaking domestic market to capitalize on growth in the sector. The choice of language a business uses in reaching potential customers is crucial. A survey of nearly 9,000 online shoppers in 29 countries by market research firm CSA Research found that 76% prefer to buy products in their native language, and 40% refuse to buy from websites written in another language.
That demonstrates the importance of translation services for businesses seeking consumer engagement in today’s globally interconnected markets, according to Alain J. Roy, Founder/CEO of ASTA-USA Translation Services, Inc.
Read the full press release for more information on the link between translation services and e-commerce growth: https://finance.yahoo.com/news/businesses-translation-services-capture-e-110000320.html