With the holidays approaching, businesses often send seasonal greetings to partners, colleagues, and clients. These messages spread positivity, enhance connections, and build brand loyalty.
However, achieving these results is not as simple as sending mass-marketed cards or pre-made electronic messages. To stand out among a flood of other well-wishers, the sentiments must be authentic and memorable. One of the most powerful ways to do this and reach your contacts is to connect with them in their native languages: Research shows that almost three-quarters (72%) of consumers prefer brands that communicate in their native languages.
These same native speakers all have unique cultural backgrounds. Without a deep understanding of those backgrounds, communication can backfire and lead to a public relations catastrophe. As ASTA-USA’s CEO, Alain J. Roy notes: “In any multilingual or global communication efforts, cultural grace should always take center stage to avoid faux pas, offending readers or demonstrating a lack of cultural awareness.”
Unfortunately, with the prevalence of free online translation tools and AI bots, those catastrophes are becoming more common than ever. Even human translators can make critical mistakes if they lack meaningful knowledge of the culture, not just the language.
The translators at ASTA-USA Translation Services have the necessary level of cultural expertise. For more than three decades, the company has worked diligently to connect cultures, communities, and commerce by eliminating language and cultural barriers. As a result, clients from businesses to nonprofit organizations to government agencies have improved their reach, internal dialogue, and overall engagement levels.
ASTA-USA believes effective marketing relies on forging authentic connections and building trust—one customer at a time. The company embraces those foundations year-long and produces holiday greeting translation projects for the holiday season. CEO, Alain J. Roy, said the small investment in the right greeting can pay tremendous dividends:
“Holiday greetings require an expert touch to create a universally well-received message and when done correctly, it truly strikes a chord with readers and places these brands in a league of their own,” he notes. “It’s a small gesture that is a greater testament to respect and unity.”
Read the full press release here: https://www.newswire.com/news/boost-profits-and-bridge-gaps-asta-usa-translation-services-on-the-22166600